The firm's CTO explains:
the whole paradigm is shifting into a super content-driven world, which requires a continuous future-proof approach to go up in capacity.
Right. Clear? Good.
Also, this was response to questions about future tariffs:
It (our prices) will become smarter and smarter. It will be more adapted to the consumer. So if the speed grows and the capability of the network improves, we will probably link that with bundles for more GB per second, more capacity, more usage. So bundles like 2GB or 4GB, or 6GB, it doesn’t matter – the speed itself will draw interest.
Innovation - apparently - means lots more bundles.