EE on launching 'double speed' LTE in the UK

The firm's CTO explains:

the whole paradigm is shifting into a super content-driven world, which requires a continuous future-proof approach to go up in capacity.

Right. Clear? Good.

Also, this was response to questions about future tariffs:

It (our prices) will become smarter and smarter. It will be more adapted to the consumer. So if the speed grows and the capability of the network improves, we will probably link that with bundles for more GB per second, more capacity, more usage. So bundles like 2GB or 4GB, or 6GB, it doesn’t matter – the speed itself will draw interest.

Innovation - apparently - means lots more bundles.

Data tariffs for cars

From Audi's USA website:

Audi connect brings high-resolution three dimensional terrain and aerial imagery through a first-to-market integration of Google Earth with an in-vehicle navigation... Built-in high-speed mobile broadband data access [via] a factory integrated mobile Wi-Fi Hotspot.

T-Mobile in the US are offering unlimited connectivity for Audi cars at $450 for 30 months ($15 per month) pre-paid with the vehicle purchase or $30 month-to-month. Although many people could use smartphones to provide this connection convenience and the ability to push data (like driving routes) to the car remotely appeal at this premium end of the market.